Friday, July 11, 2025

Adventure Cycling piece

My post on Patrick O'Grady's MadDogMedia.com blog today commenting on his July 10, 2025 Burning Down the House piece.

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Thanks for the link to the financial statements, PO'G. Interesting that the auditors did not issue a "going concern" opinion, the kiss of death where creditors are concerned, but the downward trend is apparent; the (non-profit) business is not sustainable long-term.

ACA is an organization that time and technology have made obsolete. Those (fewer?) people who are bike-touring are no longer willing to pay for membership, paper maps and print magazines.

I like Ms Jenks (love her HubBub mirrors), but her BRAIN recommendation that ACA find a way to inspire younger generations of touring cyclists lacks any real specific guidance on how that can be done. Many recreational and social non-profit organizations are withering away as we boomers do the same. The next generations are not joiners.

Adventure Cycling was a fine thing while it lasted, but now we are witnessing the folding of the tent. So long, old friend.

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